Mapping Product Constellations : A Social Categorization Approach to Consumption Symbolism

نویسندگان

  • Christina M. Bava
  • Sara R. Jaeger
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

A Sociological Definition and Categorization of Information Ethics

Background and Aim: This paper aims at the analysis of the definitions and categorizations of the realm of “Information Ethics” to criticize assumptions and clarify points of departure for introducing a new definition and categorization. Method: I used documentary research method and conceptual analysis approach. This method and approach is the best fits with the goal of pursuit roots of social...

متن کامل

Cognitive and Social Development of Proof through Embodiment, Symbolism & Formalism

Proof is a construct of mathematical communities over many generations and is introduced to new generations as they develop cognitively in a social context. Here I present a practical framework for this development in simple terms that nevertheless has deep origins. The framework builds on an analysis of the growth of mathematical ideas based on genetic facilities set-before birth. It unfolds a...

متن کامل

The consumer psychology of brands

This article presents a consumer-psychology model of brands that integrates empirical studies and individual constructs (such as brand categorization, brand affect, brand personality, brand symbolism and brand attachment, among others) into a comprehensive framework. The model distinguishes three levels of consumer engagement (object-centered, self-centered and social) and five processes (ident...

متن کامل

Why are perfect animals, hybrids, and monsters food for symbolic thought?

Work on animal symbolism, in particular that of Mary Douglas, suggests that the symbolic value of some animals is grounded in taxonomic anomaly. Yet the work of ethno-zoologists tends to show that folk-taxonomies are consistent and devoid of true anomalies. This raises a first problem. Moreover, not only anomalous animals, but also exemplary animals often take on a symbolic value, thus raising ...

متن کامل

6 Gender and obesity

Multiple factors contribute to the development, maintenance and treatment of obesity. Viewing obesity through a gender relations approach helps to understand how an individual’s interactions with others and society contributes to health opportunities and constraints, resulting in excess body weight. In gender relations theory, the body is viewed as both an agent and a product of social practice...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2015